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Episode 038: The One About Facebook vs. Google AdWords PPC Ads
Facebook vs. Google AdWords PPC Ads I got a question this morning from a client talking about Facebook pay-per-click advertising vs. Google AdWords pay-per-click advertising and I want to spend a few...
View ArticleCan A Dentist Actually Use Social Media?
There is no doubt that social media has become the fastest growing way to promote things on the web. If you aren’t using it to promote your dental practice you are missing out on a great way to connect...
View ArticleAmazing Insights Into What the Year Holds for Social Media Marketing
Today we continue looking at social media marketing predictions for 2014. I’m going to tell you who is prophetic and who is pathetic when we finish looking at Mashable’s “9 Ways Social Media Marketing...
View ArticleNow I Can Say I Told You So About Facebook
Facebook turned 10 years old earlier this year. I really admire Mark Zuckerberg and how he turned his vision into a $100 billion enterprise. As business owners, I think we all can appreciate what the...
View ArticleSurprising Statistics Show Pay-Per-Click Retargeting Advertising Isn’t a...
Did you know that pay-per-click advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and...
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Social Media: Who Are You Marketing To?
I recently read a blog with five tips on how to be successful with LinkedIn, the largest professional networking site in the world. Normally I don’t do blog articles to disagree with things I read...
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What’s The Last Thing a Dentist Wants to Hear?
One of our SmartBox associates spent some time in advertising agencies, and he shared a tidbit from those experiences. “The last thing any agency wants to hear from potential customers, or particularly...
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Organic Search or Social Media? Investment Decisions for Dentists
It’s the never-ending online debate: should businesses invest their marketing dollars in SEO for search, or for social media ads? According to an article published last year on LinkedIn, both. Which...
View ArticleClik here to view.
Three Not-so-Fun Facts About Your Dental Marketing
Social media marketing for dentists is a hot topic, and it’s not surprising. The explosion in social media venues shows no sign of slowing, and use of social media is showing year-over-year growth....
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Don’t Be “The Masked Dentist”
If you’ve ever seen re-runs of the old series “The Lone Ranger” on television, you know that the title character wore a mask that (sort of) concealed his identity while he went around righting wrongs....
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“Non-Specialty” Dental Specialists: Texas Court Changes the Playing Field
In January, a Texas court ruled that dentists who have bona fide credentialing in a specialty area not recognized as such by the ADA can advertise themselves as specialists. According to the ADA, the...
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Don’t be a Dental “Joke”
I ran across a newspaper ad for a dentist in New Jersey. The headline read, “VOTED BEST DENTIST IN THE WORLD” * As voted by his mother That’s worth a quick laugh, but it...
View ArticleCan A Dentist Actually Use Social Media?
There is no doubt that social media has become the fastest growing way to promote things on the web. If you aren’t using it to promote your dental practice you are missing out on a great way to connect...
View ArticleClik here to view.
Amazing Insights Into What the Year Holds for Social Media Marketing
Today we continue looking at social media marketing predictions for 2014. I’m going to tell you who is prophetic and who is pathetic when we finish looking at Mashable’s “9 Ways Social Media Marketing...
View ArticleClik here to view.
Now I Can Say I Told You So About Facebook
Facebook turned 10 years old earlier this year. I really admire Mark Zuckerberg and how he turned his vision into a $100 billion enterprise. As business owners, I think we all can appreciate what the...
View ArticleClik here to view.
Surprising Statistics Show Pay-Per-Click Retargeting Advertising Isn’t a...
Did you know that pay-per-click advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and...
View ArticleClik here to view.
Social Media: Who Are You Marketing To?
I recently read a blog with five tips on how to be successful with LinkedIn, the largest professional networking site in the world. Normally I don’t do blog articles to disagree with things I read...
View ArticleClik here to view.
What’s The Last Thing a Dentist Wants to Hear?
One of our SmartBox associates spent some time in advertising agencies, and he shared a tidbit from those experiences. “The last thing any agency wants to hear from potential customers, or particularly...
View ArticleClik here to view.
Organic Search or Social Media? Investment Decisions for Dentists
It’s the never-ending online debate: should businesses invest their marketing dollars in SEO for search, or for social media ads? According to an article published last year on LinkedIn, both. Which...
View ArticleClik here to view.
Three Not-so-Fun Facts About Your Dental Marketing
Social media marketing for dentists is a hot topic, and it’s not surprising. The explosion in social media venues shows no sign of slowing, and use of social media is showing year-over-year growth....
View Article
